Welcome to LOLSMG's Website Basics Series.  In this post we discuss Content Management Systems (CMS).  In an ideal world websites would manage themselves allowing brands to direct their resources to the services and products they manage and sell.  Unfortunately websites do require time and effort to maintain, from updating content, to keep up to date against the latest security threat.

Content Management Systems help alleviate some of this work.  A CMS supports the creation, management, distribution, publishing, and discovery of information.  One of the most popular and well known CMS is Wordpress.  Wordpress gives users basic structures and abilities to control their site. It can be customized to meet any need, but the framework will always stay the same.  Wordpress develops it's platform and provides services like security updates and adds new functions, all for free.  If a brand uses Wordpress all they need do is provide the content and customize the appearance of their site.  This can all be done by individuals with no or limited experience designing websites.  The interface features easy to use WYSIWYG editors to create new content.  The Wordpress community also develops plugins and themes to further customize and add functionality to your site.

If you wish to add a new page to your site, all you have to do is log into your wordpress powered site and press a few buttons, enter your content and you have a new page instantly. No coding necessary, no developer necessary.  Wordpress isn't the only CMS out there, there are many.  Some of the most popular CMS, aside from Wordpress, include Joomla, and Drupal.


Joomla is a customizable CMS that powers millions of small and medium sized business websites. It can be customized to serve any purpose, from a social community to a basic business page.  It's easy to use and offers an array of themes, styles and functions.


Drupal is a free and open source CMS that can fit the needs of a personal blog or huge mega-site.  It also offers different modules, similar to Wordpress plugins, to give your Drupal install the functionality your site needs.

CMS Benefits

  • Decentralized location, you can edit your site from any web browser.
  • Designed for non-developers and non-techincal individuals
  • Users can assign roles to restrict access to the site & it's componants
  • Design Consistancy
  • Easy to create menu, generally they are auto generated.
  • Content is stored in a database.
  • Dynamic content
  • Content can be scheduled
  • SEO Benefits
  • Easily connect to social networks
  • Security

CMS can make managing your website more efficient as well as providing you with many tools to enhance your site, and improve SEO.  Do you use a CMS? If so, what one?  Let us know in the comments!  Don't forget, to stay tuned for out next installment of LOLSMG Website Basics, in which we will look at the integral role your web presence plays in your overall branding.