Is your website working it's hardest for you? Could it be doing more? Sure it gets your message out to your fans, but it could be doing even more. It could be generating revenue! As the internet is maturing, ad revenue is continuing to climb!
Internet ad revenue for the first quarter of the year set a new record at $8.4 billion -- which represented a 15% increase year-over-year, according to new data from the Interactive Advertising Bureau PricewaterhouseCoopers.
Why is this? A variety of factors are playing into this growth, from improved delivery and platform technologies to better content and greater consumer familiarity -- the continued success of online advertising is undeniable, according to Sherrill Mane, SVP of research, analytics and measurement at the IAB.
Internet ad spending grew 22% in 2011 to $31.7 billion, the IAB and PwC U.S. found. The fastest growing area of ad revenue is mobile, with revenue jumping 149% from 2010-2011. That's from $641 million in 2010 to $1.6 billion in 2011. Mobile also doubled from 2.5% to 5% of total online ad dollars this year alone. With mobile internet usage skyrocketing, mobile ad revenue will continue to grow.
What does this all mean? Well your website could be either costing you money or making you money. Here at LOL Social Media Group we believe it should be making you money! Don't miss out on an opportunity to diversify your revenue streams, let LOLSMG help you get your share of the expanding realm of internet and mobile ad revenue.