Understanding the value of a Twitter follower can be a difficult subject. How do you determine that? Is it based on their following, how active they are? How do you determine the ROI of keeping them engaged? Instead of looking at the dollar amount of Twitter followers, Twitter has released this infographic detailing the worth of a follower in terms of how they can benefit a business.
73 percent of Twitter users follow a brand for updates on their favorite products. This not only helps the Twitter user feel more engaged and connected to their favorite brands, but helps those brands reach more people. In turn, 82 percent of Twitter users will recommend brands they follow on Twitter to friends!
Those friends then can recommend the brand to their friends and so on! One twitter follower has the ability to create a huge impact when you look at their influence in this manner. However, attaining more followers won't increase your bottom line...or will it? Chances are it will! 72 percent of Twitter followers are likely to make a purchase after following a company!