Do you want to expand your Facebook Page's reach? Of course you do! Facebook isn't just going to grant you tons of reach for free! What to do? For starters take a look at this infographic featuring some statistics you can use to ensure your posts have the best chances of reach as many people as possible.
There are 7 factors that can help your Page reach more people:
- Use Images.
- Be concise.
- Use emoticons.
- Post on Thursdays and Fridays.
- Ask questions.
- Run contests.
- Give Coupons/Discounts.
Do you use these post types? If not then your low reach might not be entirely due to Facebook's algorithms. Your content must be good, and in accordance with the best practices Facebook suggests as well as those discovered by yourself and other marketers through their own experiences and testings. Statistics and guidelines such as the ones presented below are a valuable tool that can allow you to implement best practices to improve your Page's performance without the hassle of testing. To get even more insight into how your Page can be improved you will need to test your posts and learn about your audience. In the end, your audience and the interactions you have will them are what makes your Page a success.
Using these factors will help your Page's posts go further. However, it's important to remember that every Page's audience is different. Posting on Thursday and Friday might be more engaging, but knowing the best times for your own audience will also help you get an increase in reach. Use these statistics as a starting point but don't be afraid to branch off from them if you find they don't suit your needs or your audience demands something different.
Do you have any other tips to improve your Facebook Page's reach? Share them with us in the comments!