The facts about social media never cease to amaze or surprise. NeotericUK's infographic 17 Facts About Social Media That'll Make Your Hair Stand on End is no exception. If you work in social media it's all too easy to fall into the trap of thinking you already know all there is to know about it. However, nothing can be further from the truth! There is always something new to learn and always a new fact ready to change the way you look at social media.
In spite of what recent news may have caused you to believe, teens still rank Facebook as their number one most influential social media network. No, the teens have not feld Facebook for greener pastures yet! YouTube ranks as the second most influential social network for teens followed by Twitter and Instagram.
Social media is no longer the sole domain of the younger generations. The older generations are now the fastest growing demographics on social networks. 55-64 year olds are the fastest growing demographic on Twitter at over 75%. Google + and Facebook are also seeing growth in the 45-54 age brackets.
46% of consumers will look on social media before making their purchases. That's nearly half of your customers! Will those customers find something they will like on social media about you? Or will it be about your competitors? If you haven't taken control of your reputation on social media, now is the perfect time to do so!
Google + may have a reputation for being something of a ghost town. However, the 5 billion (yes, BILLION) +1s it receives every single day say otherwise! Ignore this social network at your own risk.
There are many more interesting social media facts in the infographic below. What fact has stood out to you the most? Share your thoughts in the comments!