5 Things No One Tells You About Social Media Marketing (But Should Have)
Your business is finally starting out in social media. That’s great! Unfortunately you may be in for some rude surprises. Learn what you should expect and avoid the mistakes that all too many make when they are first starting out in social media. Here are 5 things no one tells you when you first get started with social media marketing, but should have!
1. It Takes Time
It takes time to not only curate the content to post (and create your own content) it will also take you time to build up your audience. Overnight successes do and can happen, but they are the exception, not the norm. Don’t expect overnight success or you will find yourself being disappointed.
2. You Need a Professional
Developing a social media marketing plan or strategy shouldn't be just handed over to the intern! Many companies have earned this the hard way! Would you just give the intern your tv marketing plan? The answer is probably no. Your social media accounts are your reputation on the internet. Don't just hand that over to anyone!
3. Social Media Marketing Doesn't Survive in a Vacuum
Your social media marketing needs input from other departments to be most successful. It should be integrated into the rest of your marketing plans to be most effective. Your social media marketer may also need data or input from other departments like your designers and developers as well.
4. Shortcuts Don't Work
Get thousands of followers for only $10! It sounds like a great deal, right? Before you go for it, stop a moment and think about it. Do you really want followers who are both a) bots and not even real people b) followers who may be real (and also inactive) people but aren't interested in your company at all? Of course not. You want followers and fans who are real, who are authentic and who actually care what you have to say. You can talk all you want to your bot followers, but they will never buy your product or service or click your links or even tell their friends about you.
5. Its Part Science and Part Art
There’s no sure fire way to be successful on social media. You can analyze all the analytics you want, and post the best content that statistically is what should be the most successful, but you still need that human touch. The ability to create a relationship between your brand and your fans is equally as important as crunching the data and putting it to use. Your social media manager will be balancing both the human interaction side as well as the analytical side of the data.
Social media marketing can be a valuable asset to any business. However there is a lot to learn and a lot of outdated or misinformation out there. What do you wish someone had told you when you first started out in social media? Share your thoughts with us in the comments.