Target Your Facebook Ads to Maximize Your Ad’s Effectiveness
Thinking of trying Facebook’s advertising options, but not sure how to get started? Qwaya’s latest infographic details how you can use Facebook’s in-depth audience targeting system to target your Facebook ads for maximum impact.
With its huge amount of user data, Facebook offers advertisers the ability to target specific niches and get your ad seen by people who are the most interested. To start with you can choose to target the entire Facebook audience or define a custom audience or a “lookalike” audience. Custom audiences are people that you have already made a connection with on Facebook, so they would be your current fans. “Lookalike” audiences on the other hand are people who are similar to your custom audience.
Once you decide on your audience you can then filter your audience so that you only target the people most likely to click on your ad. Filters include gender and other demographic information, location, interests, behaviors, and connections. Each filter can be narrowed down even more; interests can be narrowed down into industries, hobbies, family members, health & fitness information, entertainment preferences and much, much more.
The ability to target very specific audiences for your ads gives you as an advertiser the knowledge that your ad spend is going to only those who are already the most likely to click on your ad. This saves you money and increases the effectiveness of your advertisements.
Have you used Facebook ads? Have you found the ability to target specific audiences useful? Share your experience with us in the comments!