Hashtags are now nearly ubiquitous across social media networks, and even Google's Search Engine. They allow for the easy categorization of information and serve as a great tool to find like minded individuals, groups, and companies. This infographic from the Huffington Post outlines the true power of hashtags on the internet today.
Due to their power hashtags are one of the strongest tools around for marketers and general net users to find the information they need. They are easily able to update in real time to proved the latest information from breaking news to conversations.
Like any powerful tool, hashtags can be abused. Two of the most common abuses are using too many hashtags (#hashtag #all #the #words!) and hashtag hijacking. It's common courtesy to check to see if a hashtags is being used, and if it is, how it's being used to as to not take over a hashtag being used by others (or making yourself look foolish).
Hashtags are a great tool to spread and find information. They can be used across a wide degree of social networks. From Instagram to Twitter hashtags can unite branding efforts and continue conversations. Hashtags are a powerful tool in any marketers arsenal that should be used carefully and considerately to power social media campaigns.