It's no secret that men and women use social media differently. Knowing how each gender uses social media can have far reaching implications for your overall social media marketing and advertising strategies. Knowing how your ideal demographics use social media to interact with brands will allow you interact with them more effectively and utilize adverting more efficiently.
When it comes to social media, more men than women use it for dating or for business reasons. More women than men, on the other hand, prefer to use social media for relationships, self-help/how-to, sharing, and entertainment purposes.
As far as advertising goes, men are far more likely than women to scan QR codes to get coupons. Men want the deals and the information, not necessarily brand interaction. Women on the other hand prefer more brand interaction. This means they are more likely to follow or friend brands to receive discounts or promotions. However, when it comes to ads and paid advertising women are more likely to ignore these in whatever format they are presented from social ads to mobile ads text.
Social marketers should be aware of these trends by gender. For those brands that focus on the female demographic it's especially important to focus on interacting with fans. Brands that focus on the male demographics however, can take a more informational approach. Does your social media marketing approach vary based upon which demographic you are trying to reach? Do you find that these statistics ring true for your own target demographics? Share your thoughts with us in the comments!