Nearly every day another article is published claiming marketers should do this, or marketers should do that. Forget the "shoulds". What is it marketers are actually doing and are they finding success? That is the real question! Act-On has created this infographic that takes a look at exactly "What Marketers Do". They surveyed nearly 20,000 North American marketers to discover what work they did on a day to day basis. The results may surprise you.
The Number 1 most used marketing tool is Email. 77% of marketers use email as a strong part of their marketing duties. Social media followed with 72% and website visitor tracking trailed at 51%. However, marketers aren't planning on just sticking to any one marketing option. An overwhelming 82% said they were focusing on an omnichannel approach. An approach that integrated marketing efforts across media from print and multimedia to multiple screens and direct marketing.
Marketers are facing challenges. While budget and resources are mentioned as one might expect, the lack of an effective social media strategy was also a key issue with 34% of marketers listing it as a struggle. While budgets and resources may be out of a marketers control, social media plans can be within their control.
In line with the most popular marketing resources, marketers are turning to email and social media as their go to marketing platforms. 75% use email as their go to campaign marketing platform, with social media following close behind at 71%. Those efforts in email have been well placed, as 45% of email marketing campaigns contributed to sales.
Email may not be as trendy as social media marketing, however it still plays a large and successful role in marketing. Email should not be overlooked by marketers or companies. It's still an effective part of marketing that has the potential to increase leads and sales. Marketers, what is your go to marketing platform? Does this infographic represent you? Share with us in the comments!