Email marketing is far from dead. However, between spam, tabbed inboxes, and a stream of competing emails how do marketers get the conversions they seek? Here are the three biggest takeaways from Monetate's infographic.
Segment Email Lists
Segmented email lists allow marketers to specifically target different audiences and appeal to them in different ways. A personalized approach will gain more click-throughs than a generic email that doesn't connect with the audience it is sent to.
Emails should have branding that is similar to the branding used on a websites. If your promotion is running on your site, use similar graphics and terminology in your email to make the of purchasing your product seamless. This would also be a prime time to use specific landing pages for each email campaign to ensure and even greater chance for conversion!
Mobile & Tablet Friend Email
Your email recipients will be checking their email from desktops, mobile devices and tablets. Both desktop and web email checks have decreased, while the numbers of people checking email on mobile devices, especially iPads has increased. Ensure your email is easily read on all of these devices, and that the links readers click on are also mobile friendly.