Are you driving as many leads from your social media efforts as possible? If you aren't optimizing your social media marketing funnel you might be missing out! If you don't have a marketing funnel or aren't even sure what it is, you're in luck! This infographic from Quicksprout will show you how to create your own social media marketing funnel and drive more leads and business from your social media efforts.
The fact of the matter is, people love to use social media. They also love learning about new products and services through word of mouth and by reading reviews. Cue social media!
First you have to build your funnel. To start, you must choose your platforms (if you haven't already). As you can see in the chart below, different platforms cater to different demographics. Choosing wisely now will enable you to reach your target audience where they are already hanging out.
Second, you'll need to create your social media accounts. Now is the time you'll also want to hammer out the specifics like what type of voice will your accounts have and how you will handle trolls and negative publicity.
Thirdly you will want to develop a content calendar. This will be your guide to posting quality content. You'll be able to easily see which content performs well and what doesn't. This allows you to fine tune your future content to meet your audience's preference and marketing goals.
Lastly, and most importantly, respond to customers! Remember, your goal is to make friends, then turn those friends into loyal brand advocates. One of the best ways to do this is to respond to and interact with your customers. Many brands fall short in the brand interaction department, so it's a very easy way to distinguish yourself from your competition.