Before you run headlong into you 2014 plans, it’s important to take stock of where the digital marketing world is right now. Fortunately, Webmarketing1,2,3 has put together an infographic detailing just that!
In summary, this year the top goals of B2B marketers are to drive leads, while the top goals of B2C marketers are to drive sales. In a change from 2013 more marketers will be outsourcing 50% of their search engine marketing. In 2014 spending on content and mobile marketing are both up. This reflects the growing trend of mobile usage among internet users.
However, marketers are still struggling in some areas. The struggle to accurately measure the ROI of digital marketing remains. As does the struggle to accurately measure which channel drives the most sales & leads. A good analytics strategy and recording is paramount to overcoming these obstacles.