How does your marketing plan for this year look? If you haven't considered it or are still trying to figure out what trends will stay and which one are passing fads here are 20 stats you need to know. WebDAM Solutions has created this infographic that lays out 20 statistics for 2014 that can help you make informed decisions for your own marketing needs.
Digital marketing is where it's at. With $135 billion spend on digital marketing it will play a huge roll in marketing plans across industries. What will this digital marketing include? Well according to CMOs 78% of them believe it's custom content marketing. Yes, content marketing is here to stay for 2014. If you haven't start creating your own content it is time!
Social media is not yet played out! It is expected that budgets for social media will double over the next 5 years. It's not all digital however; events will also play a role in the marketing of 2014. When it comes to content, video and other visual content is where it's at. Visual content leads to more conversions and plays to your audiences’ visual learning tendencies.