4 Ways Your Website Images Can Improve Your SEO


You’ve researched your keywords, and worked on getting back links, but have you given any thought to how your website’s images can impact your SEO? Like every other aspect of your website your images count when it comes to SEO. Here are 4 ways you can use your site’s images to improve your website’s SEO.

1. Use Descriptive Names

Image3 isn’t going to help your site’s SEO. Any image on your site should have a descriptive name that will help the search engine bots understand what it is. Search engine bots see websites as all text, so including a descriptive name on your image will help search engines determine what the image is. Avoid generic names like background, or img_309384039. Instead try LOLSMG_logo, or purple_organic_cotton_womens_tee_front.

2. Use Alt Tags

An image’s alt tags, if available, show up when your mouse hovers over an image. They also help screen readers and search engine bots understand what the image is. Don’t worry, you don’t have to know how to code HTML in order to add alt tags (if you are using a WordPress site that is), simply fill in the “Alternative Text” field. You can also do it manually by including the alt tag in your image’s html code. Make sure your alt tag is descriptive of whatever image you have, if it’s the featured image for your blog post a good alt tag would be the title of the blog post. Some apps, like Pinterest will also pull the alt tag text and use it when the image is shared.

3. Don’t Use Images

Wait, what? Since search engine bots can’t see images it makes it harder for them to figure out what your site is about. This is especially important when you use images in areas like the heading of a page. Fancy typography can really make a site stand out, but now most text effects that before could only be done in an image editor like Photoshop can now be done via code. This also goes for many other decorative effects or even entire images! Talk with your front end developer to find out if some of your images can be replaced by code.

4. Follow Good SEO Principles

Just because you are improving your SEO with images doesn’t mean you can forget all of the good SEO techniques you have been using. For example, keyword stuffing is no longer an appropriate SEO trend to use anywhere on your site, including in image names and alt tags.


Your images don’t just make your site look good, they also can provide valuable data to the search engines that can positively impact your SEO. Don’t forget to include image optimization in your SEO efforts or you could be missing out on a large area of improvement. Do you have any other tips to improve images SEO? Share them with us in the comments!