If you are just starting out as a new brand the task of getting a logo can seem overwhelming. This one graphic will help determine the rest of your branding and the personality of your brand. Starting your logo off right will help guide your brand as it grows and develops. To aid in your quest for the perfect logo here are 6 tips to ensure your logo is perfectly you.
1. Start with the Basics
Start at the beginning. What is your brand about? What's its personality? Is it classy? Is it edgy? Or it is traditional? A hip and edgy brand's logo will be very different from a traditional and conservative brand. Narrowing down your brand's personality will help your designer implement your vision.
2. Keep it Simple
Logos are a graphical representation of your brand. Remember, they will be used in various circumstances from on merchandise or business cards to websites and letterhead. Overly detailed logos may be difficult for some mediums to reproduce correctly. You want your logo to be easily viewed, and recognized no matter if it's on a billboard or a mobile website.
3. Trust Your Designer
You hired a designer to create your logo for a reason right? They are the professional; they create logos for different brands all the time. So trust them enough to let them work with you to guide you to the perfect solution. It may be slightly different than what you initially envisioned but in the end it's about creating a versatile design that will make your brand stand out from your competitors.
4. Remember the Audience
Who is your brand's target audience? Are they young and tech savvy? Or maybe middle aged and traditional? Whatever demographic you are targeting make sure you keep them in mind. Your logo should be something they can relate to and ultimately, trust.
5. Avoid Trends
Trends come and trends go, logos on the other hand don't. Your logo will outlive any current trends. Don't latch onto a trend simply because it's trendy now, consider the future. Will that trend look dated in 5 years? 10 years? 20 years? Ideally your logo should be timeless, or at the very least age well.
6. Get it Right the First Time
Investing in more time and money in the perfect logo at the beginning will save a lot of time, money and effort re-branding down the road. It might seem a like a huge investment, but your logo will be the cornerstone of your brand. All the effort and expense of time and money put into designing the perfect logo now will benefit you and your brand down the line. Don’t rush this very important step.
Your logo will become the representation that encompasses your brand. It will speak for your brand and be the corner stone of any branding that will follow. Getting the perfect logo at the onset will help your brand be successful in the future.