So you're in need of a new or improved website for your business? If you are not familiar with web design it can be an overwhelming process — even if you've been down that road before. Here are the absolute essentials to ensure the best return on investment from your website.
1. Clear Navigation
Your navigation must be simple and easy to use and understand. Visitors who are confused or can't easily find what they are looking for will go elsewhere. Don't give your competitors leads because your site isn't up to par!
2. Cohesive Branding
Your branding must be clear and present throughout all of your properties. From social media to the mailers you send out via snail mail, it all must be cohesive. If you have a style guide, make sure your designer is putting it to work. If not, now might be a good time to create one! This is your brand identity we're talking about, after all.
3. Compelling Copy
Your site's copy is no place to cut corners! Make sure it's engaging and to the point. Show your customers why your product or service is the best, and where they stand to benefit. Your copy doesn't have to be long, but it certainly must be good!
4. Social Media Integration
If you're on social media, (and really why wouldn't you be?) make sure your visitors are aware! Feature your social accounts front and center so your audience can find you around the web. If your customers have comments or questions, this will be their likely destination.
5. Contact Information
Make sure your contact information is easy to find. If you have brick and mortar locations, post those locations as well as their hours of operation. Be accessible on and off the web!
Responsive design or mobile site; either one will help you cater to your mobile audience. This is especially important if your customers are searching for you on-the-go (restaurants, gas stations, etc). If your mobile visitors can't use your site, they will be sure to bounce!
If your site doesn't check out against this list, it might be time for a redesign! You owe it to your business to have a site that works as hard as you do! LOLSMG can help you design and develop your new or updated site, so get in touch today!