Adam Irigoyen and his Shake It Up costars Bella Thorne, Zendaya, Davis Cleveland and Roshon Fegan are featured in this new public service announcement to encourage kids and families to take a stand against bullying. Watch the full PSA here!


In other messages in the campaign, Disney Channel stars help raise awareness of the issue of cyberbullying. Some other Disney stars participating in the program are China Anne McClain, Sierra McCormick, Jake Short, Stefanie Scott and Carlon Jeffery of “A.N.T. Farm,” Ross Lynch, Laura Marano, Raini Rodriguez and Calum Worthy of “Austin & Ally,” Bridgit Mendler, Jason Dolley, Leigh-Allyn Baker, Bradley Steven Perry and Eric Allan Kramer of “Good Luck Charlie,” Debby Ryan, Kevin Chamberlin, Peyton List, Cameron Boyce, Karan Brar and Skai Jackson of “Jessie,”

The messages were developed under the guidance of Common Sense Media and Disney’s Friends For Change. For more information, each PSA directs viewers to Disney’s Friends for Change activities foster creativity, conservation and compassion. To date, Friends for Change kids in thirty-three countries around the world have taken almost five million actions to help people, their communities and the planet. For more information, please visit

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