Pinterest has unveiled it's latest changes to it's service. Pinterest now will be making pins more useful by partnering with many brands as well as integrating pin it buttons into mobile apps. Pinning on the go has never been so easy!
First let's take a look at the new more informative Pinterest pins. Three categories of pins, movies, recipes, and products, have all been upgraded with even more information. Movies now include things like content rating and cast information. Recipes have ingredient lists, cook times and servings. Products now have availability and retailers - which is updated every single day! Even better? The change will go in effect for previously pinned items as well.
Site owners, there is a little more work you must do to take advantage of the new more informative pins for the content on your site. Fortunately Pinterest has set up a quick and easy guide to walk you through the process. You can find more information here.
Pinterest pin now buttons will also now be integrated with the following apps: Behance, Brit+Co, Etsy, Fotopedia, Jetsetter, Modcloth, Snapguide, TED, The North Face, and Zulily. The pin button appears just as it would on a website, but fully integrated into the app making pinning even easier for mobile users.
To have access to these new features Pinterst users must upgrade to the new look. It's a simple process that takes only a few clicks. If you are a Pinterest users who has not yet switched to the new look all you have to do is click on the "Get It Now" link at the top of your home feed.
Have you tried the new more informative pins? Are they integrated on your site? Have you noticed an increase in repins or referral traffic to your site? Tell us about it in the comments!