You've created a social media campaign, but how do you know if it's working?  When done right social media campaigns can help increase leads, brand reach, and purchasing decisions.

52% of marketers have generated leads using social media, and 46% of online users use social media to help them make informed purchasing decisions.  That equals a lot of potential benefit for your brand with more clients and more purchases.

Take a look at this infographic by Blue to ensure that your social media campaigns are off on the right track.  You can avoid brand damaging pitfalls and make your social media time well spent.

What Makes A Successful Social Media Campaign? [INFOGRAPHIC]


Do you follow these guidelines with your own social media strategy? What benefit have you seen? Do you have any other tips to add to the list? Share them with us in the comments.