Black Friday is here and today more than ever mobile is playing a rising role in the purchases of shoppers everywhere. The folks over at Sparked have put together a handy infographic detailing the roles that mobile will be playing shoppers shopping habits this holiday season.
Mobile's role in shopping has increased since 2012. It's expected that mobile will account for $34.2 billion dollars this holiday season, which is a nearly $10 billion increase since 2012! Additionally more shoppers will be shopping on their mobile devices since last year, up 10% to 24% in 2013.
Nearly 88% of shoppers have webroomed in the last 6 months. Webrooming is the process of checking out a product on line first via their mobile device then visiting a store to see (and purchase) the product. This is a 15% increase over showrooming, where shoppers view a product in the store then buy it online. Mobile savvy retailers can capitalize on webrooming to capture mobile shoppers interest and draw them into their stores to make the sale.
Shopping apps also have been increasing in popularity. Offers of coupons, special offers, loyalty programs and more special abilities all draw shoppers. Kohls, Macy's and Amazon all have been particularly successful at driving mobile engagement. Each retailer has their own unique mobile offerings to enhance their shoppers experiences from augmented reality to personalized offers.
Mobile is an increasingly important part of retailers strategies. Shoppers love the convince and special offers they receive from retailers and are eager to add mobile to their shopping experiences. Are you using your mobile device as you shop this Black Friday?