Brands everywhere are finding success connection with their fans and customers through social media.  A recent study shows that 59% of customers trust brands that integrate social media, while only 13% of customers don't trust a brand with social media integration.  Added trust, increased reach to your customers and fans social media can be the difference between successful brands and ones that are not.  This is especially true for brands that target the social media savvy demographic of the 18-34 year olds.  91% of which use social media to discuss their favorite brands.

Take a closer look at the impact social media has on brands with the infographic below by Mass Relevance.


Has your brand integrated social media into it's presence?  How has this impacted your brand? Tell us about it in the comments!