Your Brand is on Instagram. That's great! You know it can be a great asset in your social media marketing plan but how do you go about getting those followers? As with any social network, it's not as easy as it might seem. Here are 3 easy tips you can use to get more followers on Instagram!
Post Interesting Images (and Videos!) Regularly
Above all else Instagram is about the images (and videos). To that end make sure the images you are sharing are interesting and of great quality. Learning a little bit about photography especially image composition will go a long way! You don't have to become an expert, but a little learning now will save time with trial and error later. Make sure your images speak to your audience, and keep them relevant to your brand and your branding strategy. Remember, all of your social media accounts are serving to build your brand's image holistically.
When it's time to post images, don't post them all at once. Try to spread them out over time. This has two functions, first to spare spamming your followers and secondly to reach more viewers and continually draw them to your account. Make sure you are taking note of what times your images draw the most interaction and use that to your advantage.
Use Hashtags & Geo-location Tags
Hashtags are a great way to draw in new viewers and fans. They also can be part of a greater marketing promotion. Running contests, giveaways, or other events on a hashtag across social media platforms are great ways to boost brand loyalty, and interaction.
Of course when it comes to hashtags there are some points of etiquette to remember. Do try to limit your hashtag usage to the most relevant hashtags. Do learn about what a hashtag means before jumping on board, so as to avoid any social media faux pas.
Geo-location offers another great option, and is especially useful for attending events live and connecting with others in the area.
Cross-promote & Connect
There are several options to connect your Instagram account to other social media accounts. It natively supports connections to Twitter, Facebook, and more. If those connections don't meet your needs there's also other options like using custom IFTTT recipes. Direct your followers on other social media accounts (and visitors to your website) to join you on Instagram.
Connect with others on Instagram. It's not just about posting your own photos! Follower other industry leaders, influencers, and fans. Like photos, leave comments and connect with people.
Do you have any other tips to share to attract more followers on Instagram? Share them in the comments. Oh, and one last thing, did we mention we're on Instagram too? Stop by and say hello!