Newsletters are a great way to engage and connect with your fans and clients. Do you have a newsletter list but aren't getting the subscribers you want? Here are 5 tips to increase your newsletter subscriptions.
1. Offer an incentive.
Maybe it's a free e-book, or a series of informative posts, or exclusive content. Give your readers a reason why they should hand you their email address.
2. Ask people to sign up.
You may have your email newsletter prominently placed on your website, but sometimes people need more motivation than that. Asking politely or writing a post on the benefits of signing up for your newsletter will give readers the calls to action they are looking for.
3. Make it easy.
Make your sign up easy to find, and limit the fields that are required when signing up. The easier it is for people to use the more will actually go through and do it.
4. Be consistent.
Make sure your newsletter is consistent. If readers discover that your monthly newsletter is more like a daily newsletter they won't be happy. The same could be said for the sporadic newsletter that appears at random intervals. Make a newsletter schedule and stick to it.
5. Provide quality content.
Make your newsletter a source of quality information. Don't simply rehash the same information in each newsletter. Once you have your subscribers, don't give them a reason to leave.
Do you have any other tips for increasing newsletter subscribers? Share them in the comments!