Visuals may be all the rage on social media but, that doesn't mean you can overlook the written message. The copy included on ads, landing pages, e-mails, websites and blogs plays an important role in marketing your business and developing your brand. Here are 5 tips to improve your copy now!
Start with the Basics: Grammar & Editing
Just because this is the internet doesn't mean you can get away with shoddy grammar! The internet will call you out on it (yes, even that typo where you forgot the e). Take a few moments, preferably more, to look over your content before publishing it. Editing will help avoid misleading, confusing, or poorly written copy from ever seeing the light of day.
Match Your Brand
Always keep your brand in mind when writing copy. An investment banking firm and an event planner will not have the same tone in their copy! Your copy reflects your brand and reinforces it, so use it to your advantage.
Use Calls to Action
Creating clear and concise calls to actions will encourage readers and visitors to take the actions you want them to take. From buying your latest e-book, to booking an appointment, keep your calls to action clear, visible, and to the point.
Talk like a Person
Writing for the web isn't the same as writing a technical manual. Write like an actual person. The days of keyword stuffing are long over, try that now and Google will punish you! This means it's more important than ever to talk like a real person. No stuffing keywords, being overly formal, forced or fake.
All the brilliant copy in the world won't attract readers if the headlines aren't equally as engaging. Writing compelling headlines will get more eyes on your content. Also use headlines within your copy to guide the reader. Most readers will only skim your content, so use your headlines to catch their attention.
Use these 5 tips to improve your copy today! Do you have any other tips to share? Let us know in the comments!