You've created awesome content on your site. Unfortunately, that awesome new blog post won't share itself! How do you encourage your visitors to share your great content? Well you've overcome the first barrier (creating great content) so here are 4 more tips to get your content off and running.
1. Include Great Visuals
Go beyond boring and generic stock photos. Create visuals that truly show the lifestyle of your brand, or clearly demonstrate the concept you explained. Depending on your content this could be anything from a photo to an infographic. Be creative! Unique, captivating images will stand out from the boring images of your competitors.
2. Make Sharing Easy
Don't make your visitors wonder about how they will ever share this awesome piece of content. Show them. Positioning social sharing widgets at convenient locations in your content will make it easier for visitors to share. Include all the major social sharing options like Facebook, Twitter, Google+, LinkedIn, and Pinterest. While you do want your sharing widgets to be easily found, there is such a thing as too much. You don't want to look desperate, so keep a good balance between "OMG PLEASE SHARE ME!" and "How do I even share this?”
3. Share it Yourself
Self promoting on social media, when done correctly can be a great asset. Get your own content out there! Remember to share it multiple times, especially on fast moving platforms like Twitter, so that all of your fans can see it. Time your posts carefully to catch the attention of the most number of fans. Of course, don't forget the 80/20 rule. Share 20% of your own content and 80% of others.
4. Use Hashtags
Use hashtags in your shares! The majority of social networks sites now all support hashtags. They can help you expand your reach and get new eyes on your content. Carefully select hashtags for relevance to your content's topic. Remember, hashtag jacking is bad! So use your common sense, and ensure your hashtags are relevant.
Great content needs help to be seen! Don't let your hard work languish in obscurity. Take the advantage and give your content the best hope of being seen by using these tips. Your great content will keep them coming back for more, but only if they know about it.