We are living in a new mobile era world where any website that is not optimized for mobile devices has been “DEMOTED” by Google’s mobile-friendly algorithm update that went live on April 21st, 2015 – AKA “Mobilegeddon.” Google tweaked its search algorithm and awards websites that are mobile optimized for smaller screens by giving them top result preferences. Websites that are not mobile-friendly will rank lower down in search results.
It seems like an obvious tweak and Google did provide the world with a two month advance warning, which clearly indicates that the company is serious about creating a great user experience for mobile searchers. Instead of penalizing websites, Google just wants websites updated for mobile.
There are about 1.5 billion mobile searches in Google, daily. Google’s search results on desktop and tablets will be unaffected. But it’s still a big impact as mobile makes up about half of all Google searches.
Everyone in business today needs a mobile website to stay connected in the changing landscape of internet search. In 2015, we will see a tipping point of mobile searches; at the stage where the majority of spending, organic traffic and paid leads will come from smartphones. The number of mobile Internet users continue to explode and users are increasingly communicating, gaming and searching for products and services from their mobile devices, more than ever before.
Let's discuss in more detail:
1. Understand the algorithm change impact. Many businesses rely heavily on Google to send traffic to their websites. With Google controlling about two-thirds of the U.S. search market, companies have to scramble to relearn how to best optimize their sites for Google’s search. The stakes are high as the top spot on a search page typically attracts 20% to 30% of the page’s clicks (accordingly to Adam Bunn, SEO Director at digital marketing agency Greenlight). After the top spot comes an enormous tail-off: positions two to three generate 5% to 10% of the clicks, and links below that receive less than 1% of users’ attention. Every website owner needs to understand the potential effect on their revenue. This dollars-and-cents analysis will tell you how significant the impact is for your business or website functionality, and help you decide how to move forward.
2. Check your website’s mobile-friendly status. The easiest way to check is to search for your site name from a mobile phone and look for the “mobile friendly” text beside your link in the search results. You can also use Google’s Mobile-Friendly Test. If the test results are positive, you’re likely safe. If your site failed, you should plan to get a mobile website built and launched quickly.
3. Let LOL Mobile Media provide you a free mockup design for your mobile website. If your site isn’t yet mobile friendly, there’s no reason to sit and wait. Unlike previous algorithm tweaks, websites can upgrade their “mobile-friendliness” and soon thereafter appear higher in Google’s search results. According to Rich Melton of LOL Mobile Media, “In the long term, I recommend you have a primary website built as a responsive site so it becomes optimized for many different screen sizes (wide screen desktops to laptops and tablets), and a separate mobile site that will work on all smartphones (such as iPhone, Android, Blackberry and Windows Mobile) and built for the smaller mobile screens that also synchronizes daily with your primary website. Having a mobile website that caters to the growing mobile movement but also auto-synchronizes with your primary website reduces the administrative burden by having to update only one website. Some of they key features we build into our mobile-friendly websites include: Thumb-friendly buttons, Click to Call/Email/Text, Maps with Directions, Image Sliders, Photo or Video Galleries, Social Integrations, no advertisements and desktop to mobile site auto-sync.”
Get your 100% Google compliant mobile website with an Annual or Lifetime plan here.
Mobile traffic is only going to increase, and as businesses figure out complicated interactions, like mobile checkout, conversions will increase as well. Consider money spent on your mobile efforts as investments in the future instead of direct expenses. Companies that dismiss mobile will continue to miss out on the growing m-commerce opportunity. As Ian Lurie, CEO of Portent, said “It’s an investment. Even if you’re building a brand new website, it’s more expensive to build a website that’s ready and renders well on a mobile device than to build a site that just looks good on the desktop. It’ll be 25 percent or so higher than building a site that is only desktop ready.”
As soon as your web pages are mobile friendly, they will start to show up better in mobile searches. It is beyond time to take mobile seriously!
Blog post by LOL Mobile Media, a division of LOL Social Media Group