Instagram has kept true to its word in proceeding with deleting spammy accounts this week which has led to users going absolutely nuts. Have you lost followers? You are not alone and don't freak out! This change is for the benefit of all Instagrammers.
Instagram has wiped out those annoying users that contribute nothing to network but those promotional posts that add nothing of value. Although your following may have decreased, you essentially lost nothing. Now you are left with your true fans who do want to engage with your brand instead of meaningless accounts that bring nothing to the table.
The uproar has actually enticed spammy and fake users to take advantage of the situation by claiming to be a part of Instagram's verification team. They ask users to follow their accounts and use their hashtags to verify that they are authentic account. If you see this don't bother to respond it is 100% fake guaranteed. Instagram does not need to do this to verify whether you are a spam account or not.
Steer clear of users like the one depicted in the above photo.
The real reason why people are upset is because ultimately brands want to be known as an authority, but you must keep in mind numbers are not everything. It's the people who have a genuine interest and admiration for your company. Cater to these real users who want to hear from you instead of being focused on numbers alone.