Social Media Loves Visuals Because, Science
Social media marketing and visual marketing go hand in hand. How confident are you that your current social media efforts are wowing your audience? If you’re seeing an engagement lag, it could be because you aren’t using proper visual marketing to your advantage.
Humans are extremely visual beings. If you consider our hundreds of thousands of years of existence, text is actually a fairly new concept. But why is it that we respond more to visuals than to the written word? Simply, concepts are much more impactful and memorable when expressed in visual form. Where words are processed by short-term memory, visuals are processed and ingrained in our long-term memory.
What Says Science?
The human brain has the ability to decipher multiple visual elements at a time where the written language is decoded in a linear, sequential manner, which inevitably takes longer to process.
- More than 50% of the cortex, the surface of the brain is devoted to processing visual information. (David Williams, University of Rochester Center for Visual Science)
- We process visuals 60,000 times faster than text. (3M Corporation)
- 93% of communication is nonverbal. (Albert Mehrabian, Psychologist)
But Where’s the Social Proof?
Visuals give us the ability to show, not just tell; which the brain really responds to. But how does this translate in the world of social media? Are visuals actually impacting ROI? The answer is a resounding YES! Powerful visual content gives you power to breakthrough an otherwise noisy social space. Not only are visual elements more easily received, but also they are more likely to remain on the brain. Information retention is 6x better with visual aids!
Make sure your brand is leaving a lasting impression. The value of a compelling visual is worth way more than 1000 words. Because, science says so.