The Biggest Lie You Still Believe About Social Media

There's one pervading lie that people still believe about social media. Do you know what it is? If you're involved in social media marketing you probably do. What is it? That social media is free.

Social Media Isn't Free

True, social media accounts are free. You can sign up for them without paying a cent. However, what does your brand new free social media account get you? A shiny new, blank account, that’s full of potential. It needs to be built up by a person or a team of people.  This takes time. Time is the cost of social media marketing.

Social Media Costs Time

Accounts take time to grow, campaigns take time to take root, and influence takes time to develop. Every aspect of social media marketing takes time, from planning to execution. Successful social media campaigns must be planned, the content must be created or curated, and then the results analyzed. This data can then be used to improve the next campaign, and so the cycle goes.

What happens without this methodic cycle of planning, execution, and review? Your social media account performs poorly. Your account has little to no interaction, slow or non-existent growth, and none of the valuable referrals and click-throughs or brand awareness that was initially hoped for. The lure of the free advertising potential of social media is strong, and the impression that it's as simple as writing a status update can obscure the hard work and thought that goes into every planned post and response.

As any business person will tell you, time is money. Social media, while technically free to set up an account is anything but free. It is yet another strain on one of the most limited factors all businesses face; time.  Managing your social media accounts will take time. Shortcuts and tools can help manage time more efficiently; however they can't reduce the time and effort it takes to market effectively on social media entirely.

If you market on social media you must be prepared to put in the time and effort to make your social media marketing a success. A free account simply gets you in the door, but it's up to you to walk in and get to work. Of course that doesn't mean you need to go it alone! If you need help taking your social media accounts to the next level so you can earn back your valuable time, reach out to us and let the LOLSMG team do the hard work for you.