Instagram is one of the most popular social networking sites, but one that is often overlooked by marketers.  Here are 5 tips to get the most out of Instagram and incorporate it into your social media plan.

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1. Contests!

Instagram is great for contests! Use a specific hashtag to allow your fans to submit photos to your contest. It's a great way to build engagement with fans, not to mention for your fans to have a lot of fun!

2. Show off customers/fans

Post images of customers using your product or fans at your concert or other event.  Not only do customers love the attention but your brand can curate content that displays the lifestyle of your brand.  Sophisticated and classic, fun and zany let it show!

3. Behind the Scenes

Share behind the scenes and other exclusive content. Behind the scenes glimpses show the audience things they'd never otherwise get to see and brings a human face to your brand.

4. Use Hashtags

Just like on Twitter, hashtags are a great way to expand your reach.  Add a hashtag or two (don't get carried away, Twitter hashtag etiquette applies) and reach out to new potential fans through a new channel.

5. Use your Profile

Make sure your profile is filled out fully! Web profiles make your Instagram profile more visible than it ever was before. Take advantage of this and make sure your profile stands out.

Do you use Instagram? Do you follow any businesses or brands on Instagram? If you are a brand do you use it as part of your social media marketing strategy? Let us know! Share your experiences and tips in the comments!