[Infographic] Word Science | lolsmg.com
[Infographic] Word Science | lolsmg.com

Are you harnessing the almighty power of the word? Unsure how? Thanks to the folks at ShortStack, we can see the science behind using power words to create desired user-actions. Exposing your content to the masses is just the beginning. Next you need to compel your audience to share. How? Word Science!

There's no one group of power words that fit every scenario, no magic phrase as it were, but knowing what words work best on each platform will give your content the push it needs to reach beyond. For example, your blog audience is likely to prefer words that evoke surprise or establish significance. The power exists in convincing the reader they might be missing out on something important by passing on your post.

Twitter on the other hand loves itself. Well, more specifically, people on Twitter like to talk about Twitter. So post messages that are relevant to the network and the average social media user. While you may not think of Twitter as a particularly polite network, it does also pay to be courteous. Maybe it's due to the novelty of being polite, but simply requesting an action and adding the word "please" has proven results.

When posting to Facebook, it is wise to consider the emotional value of your content to your audience. While Facebook may seem like a "me" network, some of the most successful posts are ones that benefit the collective audience by inspiring, solving problems, or entertaining. Think less me, more we!

[Infographic] Word Science | lolsmg.com
[Infographic] Word Science | lolsmg.com