If there is one thing that's certain when it comes to SEO it's that it changes! To recap the many changes in SEO this year take a look at this handy infographic from Positionly which conveniently outlays some of the differences in SEO as we knew it, and how it stands today. Don't stay stuck in the past! Adapt and change to ensure your site's SEO practices keep your site competitive no matter what search engine algorithm changes come your way.
The New SEO is all about the users. From the content you create, to the very design of your site. Give the user a great experience, with the helpful information they seek in an easy to use site and the search engines will reward you. This includes your mobile users as well! While Google in particular doesn't penalize sites that aren't mobile friendly, it does tend to favor those that are. There's little reason not to go mobile these days! Not only is it good for your users, it's good for your SEO!
2013 has marked a transition away from traditional SEO practices to ones that are all about quality content and building relationships. If this sounds a little like marketing, it is! Marketing and SEO have never been closer! Providing quality content for users, sharing and promoting that content will help in turn provide high quality backlinks to your site. Social media sites like Pinterest and Facebook drive more and more traffic to sites. It's easy for visitors to find the information they are looking for without ever touching a search engine simply by searching on social media. Don't neglect these valuable conversions! Not only do they bring in traffic, but the search engines value your social profile as well. If you STILL aren't on social media, it's time to get started!
The new SEO is about making lasting connections and relationships. The shortcuts of the past are long gone now. Now is the time to focus on the long term development of relationships with clients, customers, and allies. Growing communities on social media, giving your users the best experience possible, and communicating and helping others in your sphere of expertise are the new facets of SEO.