6 Elements of a Powerful Blog Post
Can your blog post stand out against the 150 million other blog posts on the Internet? If not, you can improve them by ensuring they have the following 6 elements of powerful blog posts as recommended by QuickSprout.
Blog posts, no matter the topic, need images. They help to explain or reinforce ideas and concepts, provide visual interest, and help to break up the dreaded wall of text. If you are stuck on what how to add images to your tough, text-heavy content, we've got suggestions to help you unleash your creativity. The impact of your images don't stop at your blog post, they also show up in searches. 60% of people consider buying from businesses when they see their images in the local image searches!
As important as images are, there is something else that trumps them: blog design. Blogs should have a clean, user-friendly design that allows the visitors to focus on the content and easily navigate the site. Most importantly your site should support visitors no matter what devices they are on — it must be mobile-friendly!
Your blog content should be unique. Writing for the web is different than other types of writing. Your writing should be conversational, with shorter sentences and little jargon. Above all else your writing should embody your brand and be written with the same voice your brand strives to create.
Not connecting your blog with social media is one of the biggest mistakes you can make! Share your content on social media to expose it to new audiences, gain SEO benefits and connect with your community. There are many apps and plugins that let you automatically post your latest blog posts to your connected social media accounts.
Don't forget to include a call to action in your blog posts. Encourage visitors to sign up for your email list, or try your latest product or even just to engage and leave a comment. It may seem like an unnecessary step, but often the simplest measures have the biggest outcome. Sometimes your visitors need a little instruction to head in the right direction.
Last of all, to really make your blog stand out from the crowd, take a stand. Be controversial. Have an opinion that goes against the common grain of your industry and be able to back it up. This will create a lot of dialogue with visitors and other bloggers weighing in on the topic.
Use these 6 elements and your blog posts will be headed for success. Do you have any other elements that you think make for a powerful blog post? Share your thoughts with us in the comments!