5 Signs You Need to Hire A Social Media Manager
Have you ever considered hiring a social media manager? At first it might seem like an unnecessary expense. After all, anyone can sign onto Facebook right? A social media manager is a valuable professional who can play a key role in your marketing team and the growth of your brand. If you are facing any of these warning signs it’s time for you to consider a new approach!
1. You Have No Idea What You Are Doing
Is the person running your social media accounts up to date on the latest social media news? Can they explain exactly how they handle the recent changes in Facebook’s news feed algorithm and why Pinterest has been a growing powerhouse for your brand? Social media is a field that changes rapidly — it can change every day. Simply staying up on the latest news and best practices takes time, and that’s not to mention all the work that goes into developing the content plans and content that you share on social media and analyzing the results of those posts.
2. You Have No Time for Social Media
When was the last time you updated your social media accounts? Can you remember? Or is it just sending automated updates every time you update the blog? Do you actually respond to those comments and inquiries? If you answered no, it’s time for a dedicated social media professional. Social media is about being social. Automation can play a role, but if you aren't social you won’t see results. A social media manager can help give you your time back while driving results on social media.
3. Your Posts Fall Flat and You Don’t Know Why
You post, but you aren't seeing any interactions, engagement or results. None of your content seems to make an impact on your fans and followers. A social media manager will be able to pinpoint not only when your fans are most active but the types of content that they respond to. While not every post will be guaranteed to be a success, your SMM will be able to learn from what doesn’t work and use that information to improve upon posts that do work.
4. You Have No Social Media Plan
Do you have a plan for your social media? Or do you just wing it? What about when the dreaded social media mistake happens? Do you have a plan for the backlash and guidelines in place to stop that from happening in the first place? There’s more to social media than simply posting, being prepared with a plan for all eventualities from what content you will post, to voice and branding guidelines to how trolls will be handled is an important part of managing social media accounts.
5. You Don't Use Analytics
You post on social media, but that’s about it. Do you know when your fans are active? Do you know which of your posts have been the most successful (and more importantly, why they were successful?) No? Analytics offer you a gold mine of information. It gives insight into your audience and what motivates them. This information can be used not only to create more successful social media content but to help you in other aspects of marketing, and product development. However, you can only get that information if you are using your analytics!
A social media manager can be a powerful asset to your team. They will be able to help guide your social media marketing and bring it success as well as offer the rest of your marketing team valuable insights into your real customers and clients. Are you overwhelmed or looking for improvement in your social media marketing efforts? Contact the LOLSMG Team and we would be happy to find a solution that will work for you. Our social media marketing professionals would love to improve your social media marketing.