7 Year End Tips to Improve Your Website | lolsmg.com
7 Year End Tips to Improve Your Website | lolsmg.com

2013 is drawing to a close. Now is the perfect time to take stock and evaluate the last year and plan for the New Year to come. It is the perfect time to take a few moments and review your website, and make note of what is working and where improvements can be made.  Here are 7 tips to get your website in top form for 2014.

1. Mobile Website or Responsive Design

Catering to mobile and tablet visitors isn't optional any more. More visitors are using mobile devices to access the internet than ever before.  Mobile technology its self is changing with more and more different types of devices that will soon be accessing the internet, from TVs to Google Glass and even smart watches.  How will your site hold up against this emerging tech? Without mobile design or responsive design your visitors will go elsewhere.

2. Review Your SEO

Now is the time to review your SEO. Is your site meeting the basic requirements? Do you have appropriate meta data? Take a look at all aspects of your site's SEO profile, on site and off. Review your SEO plans and ensure they are up to date with the latest SEO techniques. Don't risk angering Google with outdated link building or other SEO techniques.

3. Review Your SMO

How is your SMO? It can compliment your SEO efforts and improve your reach on social media networks. Ensure your site's SMO is up to taks.

4. Improve Site Performance

Tune up your site's performance. A fast site can increase your conversions, a slow sight can loose them. Ensure your site is running & functioning it's best. Optimize your images for the web, minify your css & JavaScript, and test the functions on your site to ensure they are working correctly.

5. Review Your Site Features

Take a look at your site's features. Remove those features that have become redundant, out dated or simply are not used by your visitors. If important features are under-performing now is the time to discover new ways to improve those features so they are of value to your site, your brand, and most importantly your visitors and users.

6. Perform Scheduled Site Maintenance

When was the last time you backed up your site? Or updated your WordPress version? What about those plugins?  Keeping them up to date help your site to not only stay secure but offer the latest features to your visitors. Ensure you have a monthly site maintenance plan and that it is being carried out. Don't wait for disaster to occur!

7. Update Site Information & Content

From the copyright notice in your footer, to your contact information, to the products in your shop. Make sure the information you have on your site is correct! Comb through your site page by page to ensure no detail is missed.