4 Ways Your Outdated Website is Hurting Your Business (And How You Can Stop It)
Does your website feature harsh colors, generic fonts, small blurry images and small .gifs? If so, your site needs an update. Web design technology advances so quickly it can be easy to become outdated. If your site looks like it was designed in the 90’s it’s time for an update! Your old site does more than look out of touch, it can actually cost your business and here’s how:
SEO or Search Engine Optimization is the practice that allows search engines to more easily find your site and give that result to users who enter relevant queries. The SEO industry moves quickly so old practices can easily cost you visitors or even get your site blacklisted from search engines! Having bad SEO will cost you visitors. Having little to no SEO, while not as bad, isn’t doing your site or business any favors. Good, current, SEO practices will help draw new visitors and new business to your site.
2. Professional Appearance
Your site is the face of your business online. What do you want to portray? Do you want to be a company that seems to be left in the past or one that is ahead of the game? No matter how you cut it, looks matter. Customers may be hesitant to do business with a company who can't even manage to make sure their website is current and maintained. For one, they may question if the company is even in business any longer. Worse? They may wonder "if they neglect their web presence so much, how can I have faith that they will stay up to current on the trends in their industry?
3. User Experience
Does your site offer a great user experience? Can visitors easily find the information they are looking for and intuitively navigate your site? If not you could be losing visitors and customers. This also extends to mobile visitors. Older sites are generally not very user-friendly to mobile visitors. They often require visitors to pinch, zoom, and scroll to read content on the site and most of the time not all site functions are available to mobile users (especially if a site uses Flash.)
4. Outdated Technologies
Web site design and development isn’t the only field that has progressed; web browsers also change to support new technologies and drop support for those that are no longer used. This means your site may not function or display as intended unless specific browsers are used. Most of your visitors will not be using these out-of-date browsers as new ones offer more features and better security. Additionally they simply might not be available (especially on tablets, smartphones and other mobile devices.)
Don’t despair! You may think a new website is too expensive, but the costs of developing a new, modern, up-to-date website are well worth it. New, modern websites can offer you more abilities to improve the experience for your customer and your employees. Content management systems such as WordPress offer the ability to easily modify site content, manage blogs, and user account creation and management. Your new website can be made to be either responsive so that it changes to meet the display needs of the device viewing it or a specific mobile site to meet the needs of your mobile visitors. Through improved SEO, content marketing, and user experience efforts, you can draw more visitors to your site and convert more of them to paying customers. Any investment in your website is as vital to your success as the maintenance of your brick and mortar locations! If you need help either creating a website from scratch or refreshing an older site, the LOLSMG team of professionals is here to guide you through the process from start to finish.