SMO & You: Why It Matters & How To Improve Yours | lolsmg.comNo doubt you've been working on improving your site's SEO, but have you considered it's SMO? SMO or Social Media Optimization can not only help improve your site's SEO, but it's reach on social media networks as well.

What is SMO?

Social Media Optimization is the practice of utilizing social media networks to drive traffic to a site.

Why is SMO Important?

More and more people are searching social media sites for the information they need, or using referrals from friends on social media.  Sites that utilize this trend can tap into this traffic. Many sites, receive more traffic from social networks than they receive from search engines. Properly optimizing your SMO will help you gain more followers on social networks and drive more traffic to your site.  Social media & SEO are more intertwined than ever. A strong social profile will help your site's authority and SEO.  Here are 4 tips to help you improve your site's SMO.

How to Improve Your SMO:

1. Utilize oEmbed or Semantic mark up.

Not only is this necessary for Pinterest's Rich Pins, but it will help Facebook & Twitter display your content when a link to your site is posted on social media networks. This will help drive engagement to your content.

2. Share your content on social media.

Sharing content on social media provides trusted back-links for SEO, as well as reaching more of your audience. There's no reason not to share your content on social media sites! However, it doesn't stop with you sharing your own content. Make it easy for site visitors to share your content as well by providing easy to use sharing widgets that allow visitors to share on their favorite networks.

3. Verify & Connect Your Sites on Social Media.

This includes setting up Google Authorship!  Make it easy for your followers on social media to find your site by including it on your profile.

4. Include Social Widgets On Your Site

Just as you should link your social media profiles to your site, link your site to your profiles!  Most social media networks, including Facebook & Twitter have easy to use widgets available to add to your site.

Wondering how your sites stack up? Know Em has provided this free and easy to use tool to view your site's SMO as it relates to Facebook, Twitter, Google+, and LinkedIn.  Simply enter the url of the page you are interested in.