Have you ever considered how your page's numbers stack up to the competition? Likes, engagement, and other numbers might not be telling you the story they think they are. Quintly has created a new infographic showing the average page performance of Pages of various sizes from small to huge.
Mid sized pages tended to have a more ideal distribution of Likes, Comments & Shares. Pages with 1,000-1,000,000 all tended to have around 78% likes, 6-8% comments, and 13-15% shares. Large and small sized pages tended to mostly have likes with far fewer comments and shares. Small pages, actually tended to only have likes, with 100% likes.
When it came to interaction rate, small pages did better with a higher rate of interaction, while large pages did the worst. The number of interactions vs the number of people talking about this both followed similar trends. The smaller pages had less interactions and fewer people talking about this, the numbers then increased as the Page's follower number increased.
Why would you want to know about the averages? Well they can help show you how your Page is preforming. If your page is above the curve then you are doing great! If you are below the curve, or even sitting on it, there's room for improvement. Check out the full infographic below to see how your Page stacks up.
How does your page stack up? Have you considered how your page relates to other pages of similar sizes before? Share your thoughts with us in the comments.