Social Media Loves Visuals Because, Science

Social media marketing and visual marketing go hand in hand. How confident are you that your current social media efforts are wowing your audience? If you’re seeing an engagement lag, it could be because you aren’t using proper visual marketing to your advantage.

Humans are extremely visual beings. If you consider our hundreds of thousands of years of existence, text is actually a fairly new concept. But why is it that we respond more to visuals than to the written word? Simply, concepts are much more impactful and memorable when expressed in visual form. Where words are processed by short-term memory, visuals are processed and ingrained in our long-term memory.

 

What Says Science?

The human brain has the ability to decipher multiple visual elements at a time where the written language is decoded in a linear, sequential manner, which inevitably takes longer to process. 

But Where’s the Social Proof?

Visuals give us the ability to show, not just tell; which the brain really responds to. But how does this translate in the world of social media? Are visuals actually impacting ROI? The answer is a resounding YES! Powerful visual content gives you power to breakthrough an otherwise noisy social space. Not only are visual elements more easily received, but also they are more likely to remain on the brain. Information retention is 6x better with visual aids!

  • Tweets that include an image are 94% more likely to be retweeted.  (Dan Zarella
  • On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Dan Zarrella 
  • Viewers spend 100% more time on pages with videos on them. (MarketingSherpa)
                                                                                                                                            See what we did there?

                                                                                                                                            See what we did there?

Make sure your brand is leaving a lasting impression. The value of a compelling visual is worth way more than 1000 words. Because, science says so.

Check out these awesome tools to help you master your social media graphic design or reach out to the LOLSMG Team to see how we can help your brand create a lasting impression through our social media management services.